Daddy 66 was founded in Chicago in 1996 by Billy Dakin and Clint Filichia as a T-Shirt brand with a simple but iconic design.

A key figure in Daddy 66 history is Dennis Rodman, who wore the shirt on MTV’s House of Blues and the 1996 NBA Championships Press Conference.

Our vision is to revive Daddy 66 and bring it into the modern age. Navigate to the Archive for more vintage pictures.